Who we are

At TAG Giftware, we believe in creating meaningful moments through beautiful design.

Proudly Australian-owned and family-run, TAG has been at the heart of the giftware and greeting card industry for nearly 50 years. From humble beginnings to an international presence, our mission has remained the same: to design and deliver products that spark joy, inspire connection, and celebrate life’s true values.

We’re the creative force behind beloved brands like Kimmidoll, You Are An Angel, Beyond Charms, and many more - with each collection thoughtfully crafted to offer both style and sentiment. Whether it’s a heartfelt figurine, a whimsical collectible, or a meaningful message, every TAG product is made to be treasured and to inspire.

With a passionate team, a focus on quality, and a genuine love for what we do, TAG Giftware continues to grow—bringing charm, character, and creativity to homes and hearts everywhere.